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Poof



SHAMPOO | MASQUE





POOF



Scalp Purifying Regimen



The combination of this shampoo and mask helps in treating overly dry scalp by preventing moisture loss. It helps in maintaining a healthy, balanced scalp that plumps lifeless and brittle hair strands.


It further soothes irritated scalp and cleanses hair follicles that boosts healthy hair growth.



THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.





THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.





THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.







How Poof Helps



Our products are designed to address these very concerns to prevent and treat the conditions leading up to dandruff and itchiness. The products contain ingredients that help in controlling sebum secretion, providing optimum hydration, and soothing the scalp.



Sebum Control



Balances Sebum Production And Prevents Build Up



Enabling Ingredients- Witch Hazel Extract



Soothing of Scalp



Calms Irritated And Inflamed Scalp



Enabling Ingredient- Illite-Pink Clay



Products



SHAMPOO | MASQUE





Cloak



MASK



The Cloak Scalp Mask helps maintain moisture in the dry scalp by locking in water into the hair shafts that provides hydration to thin, dry and damaged hair. It prevents formation of dry flakes and repairs the moisture barrier of skin without adding any heavy, greasy components.


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Gel Wash



SHAMPOO



Poof Gel Wash helps in cleansing and refreshing the scalp with ingredients like shikakai extracts and yucca extracts, that are rich in saponin which helps in cleaning dirt, grime and oil from the scalp. It further protects the hair from UV damage and boosts circulation in turn accelerating hair growth.


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UNTOLD HAIRCARE SECRETS