POOF | SCALP PURIFYING REGIMEN



Cloak



MASQUE


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Helps in moisture retention and rejuvenates dull hair



The Cloak Scalp Mask helps maintain moisture in the dry scalp by locking in water into the hair shafts that provides hydration to thin, dry and damaged hair.


It prevents formation of dry flakes and repairs the moisture barrier of skin without adding any heavy, greasy components.





Directions



  • Apply the mask onto wet scalp

  • Leave it for about 8-10 minutes.
    ​
  • Rinse it off.




Ingredients



We have included choicest ingredients from around the globe, each with incredible benefits that gives your hair strength, shine, and health. ​We have also mentioned the EWG score that rates the safety of ingredients used in our products to let you know how safe they are.


The score is measured on a scale of 1 to 10, where 1 is being the safest and 10 the most harmful.



Beech Oil





Source: France| EWG Score N/A



Enlivens Hair With Hydration



Hyaluronic Acid





Source: France| EWG Score 1



Moisturizes And Rejuvenates Dehydrated Hair



Hydrogenated Palm Glycerides Citrate





Source: France| EWG Score 1



Acts As Humectant And Retains Moisture



THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.





THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.





THE SCIENCE OF



Dandruff and Scalp



The outer layer of scalp, Epidermis hosts a yeast called Malassezia which feeds on sebum, produced by sebaceous glands. As they break down the sebum into saturated and unsaturated fatty acids, the earlier is consumed by the yeast while the latter is soaked back in the scalp leading to breakage of skin barrier and moisture loss. Our skin usually renews itself every 2-3 weeks but owing to this unusual breakage, it speeds up the renewal process that leads to accumulation of cells. This build up is then visibly seen as dandruff which further aggravates the poor condition of scalp and leads to itchiness and inflammation.







How Poof Helps



Our products are designed to address these very concerns to prevent and treat the conditions leading up to dandruff and itchiness. The products contain ingredients that help in controlling sebum secretion, providing optimum hydration, and soothing the scalp.



Sebum Control



Balances Sebum Production And Prevents Build Up



Enabling Ingredients- Witch Hazel Extract



Soothing of Scalp



Calms Irritated And Inflamed Scalp



Enabling Ingredient- Illite-Pink Clay



PAIR IT WITH



Gel Wash



SHAMPOO
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POOF

SCALP PURIFYING REGIMEN


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