MAVI | SMOOTHENING TREATMENT



Cloak



MASQUE


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Repairs damaged hair and boosts hair growth



The intense hair styling using dryers, pollution and heat causes excessive damage to hair.


This hair mask helps in reversing the damage by providing it the nourishment. Rich in keratin, vitamin A (beta-carotene), vitamin C, vitamin E, and various phytonutrients including carotenoids, the mask helps in smoothening dull, frizzy hair and reduces hair breakage.





Directions



  • After shampoo, apply the mask
    onto the entire length of your hair.

  • Leave it for about 5 minutes. ​
    ​
  • Rinse it off.




Ingredients



We have included choicest ingredients from around the globe, each with incredible benefits that gives your hair strength, shine, and health. ​We have also mentioned the EWG score that rates the safety of ingredients used in our products to let you know how safe they are.


The score is measured on a scale of 1 to 10, where 1 is being the safest and 10 the most harmful.



Watercress Extract





Source: Europe | EWG Score 1



Detoxifies Scalp And Boosts Hair Growth



Lilac Extract





Source: France| EWG Score N/A



Removes Scalp Buildup And Repairs Hair Strands



Arginine





Source: Japan| EWG Score 1



Minimizes Hair Fall And Reduces Hair Breakage



THE SCIENCE OF



Hair Structure



Our hair is made up of three layers named, cuticle (outermost layer), Cortex(middle), and Medulla (innermost layer). The outermost layer is made up of overlapping cells with neutral charge that normally sits smoothly and gives your hair the shiny and sleek feel. However, actions like perming, colouring, straightening your hair, even a swim can damage this layer. This leads to the hair becoming rough, frizzy, and tangled.





THE SCIENCE OF



Hair Structure



Our hair is made up of three layers named, cuticle (outermost layer), Cortex(middle), and Medulla (innermost layer). The outermost layer is made up of overlapping cells with neutral charge that normally sits smoothly and gives your hair the shiny and sleek feel. However, actions like perming, colouring, straightening your hair, even a swim can damage this layer. This leads to the hair becoming rough, frizzy, and tangled.







How Mavi Helps



Our products target and fix these damaged portions of hair with micro encapsulations using ingredients that provide a positive charge at these damaged sites only, while ignoring the healthy part. This ensures there is no build-up, unlike other products in the market that further damage the hair.



Antioxidant



Provides Positive Charge At Damaged Portions



Enabling Ingredients- Bitter Almond Oil, Kombucha Tea



Anti-Frizz



Smoothens The Cuticle



Enabling Ingredient- Hazelnut Oil, Pequi Oil, Silver Varg



Anti-Breakage



Increases Resilience By Absorbing In The Hair Shaft



Enabling Ingredient - Silk Protein



Hair Strength



Repairs The Hair Shaft Of Mechanical Damage



Enabling Ingredient - Watercress, Lilac Extract



Fibre Repairing



Helps Repair The Interior Cortex Of The Hair



Enabling Ingredient - Argan Oil



PAIR IT WITH



Emulsion
Wash



SHAPOO

MAVI | SMOOTHIENING TREATMENT


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